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Salesforce CRMA and Tableau – The Holy Grail

Breaking the Binary: Why CRMA and Tableau Are Power Partners For businesses navigating the complex world of data analytics, a common misconception arises: CRMA and Tableau, two leading solutions, are often viewed as competing forces in a zero-sum game. One wins, the other loses. But this “either/or” mentality overlooks the true potential of these tools …

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Introducing HubSpot’s Customer Journey Analytics

HubSpot has announced its latest addition to the Marketing Hub Enterprise reporting experience: Customer Journey Analytics. With Customer Journey Analytics, you can now visualize the full journey of any lead or customer from end-to-end. And when we say end-to-end, we mean any starting point and end point in their journey. This new way of reporting helps …

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