How Solutech migrated LSports' entire marketing-automation stack to Salesforce Marketing Cloud, replaced 55 website forms across every language, and put marketing and sales onto one system that finally agrees with itself.
LSports - a global provider of real-time sports betting data serving sportsbooks worldwide - had outgrown its marketing automation setup. Marketo lived in a silo, disconnected from Salesforce, forcing the team into a manual routine that quietly broke every week.
Every one to two weeks someone exported data from Marketo, pushed it into the CRM, and hoped the numbers matched reality. The result was a marketing team flying blind. MQLs sat unnoticed because engagement signals never reached sales in real time. Campaign performance was always retrospective, never actionable. And with 55 website forms across multiple languages feeding a system that didn't talk to the CRM, every lead handoff was a gamble.
Making it harder: the CMO needed the entire migration completed in four weeks - with zero downtime and no disruption to ongoing campaigns.
An AI-assisted migration that turned a fragmented stack into one connected system - with every step measurable.
Full inventory of Marketo workflows, forms, fields and integrations. AI-assisted mapping flagged what was still relevant - and what to retire.
Automations translated into Marketing Cloud - some rebuilt better than the originals. All 55 forms swapped to Salesforce-native, UI preserved across languages.
Marketing Cloud wired into Sales Cloud. Engagement scores, campaign responses and lead activity flowing into the CRM the moment they happen.
BI pipelines re-routed so existing dashboards kept working. Marketing admins trained. Go-live in four weeks, on time and on budget.
A cross-functional crew - architects, automation engineers, BI specialists and a project lead embedded with LSports' marketing team - worked side by side, sharing the same Slack channel and the same definition of done. No handoffs to vendors. No tickets bouncing between teams. Just one team moving fast.
The manual data extraction routine disappeared overnight. Marketing activity now flows into Sales Cloud in real time, giving SDRs instant visibility into lead engagement.
When an MQL's engagement score rises, the sales team can act immediately - no more waiting weeks for a data dump. That shift made the marketing team roughly three times more effective at converting MQLs to SQLs. Real-time engagement scoring, automated workflows and seamless CRM integration meant hot leads were followed up while they were still hot - not after they'd gone cold in a spreadsheet.
Every form, every automation, every data pipeline was delivered on time and on budget within the four-week window. Solutech continues to support LSports as they expand their Salesforce footprint and grow their marketing operations.
"Solutech ran our marketing-automation migration end to end - Marketing Cloud stood up, Salesforce integrated, every form on the site replaced, and clean data flowing into our BI stack. We came out with one system marketing and sales actually agree on."
Multi-language web forms replaced with Salesforce-native components, UI preserved, tracking improved under the hood.
AI-assisted audit and translation of Marketo workflows into Marketing Cloud - optimized, not just replicated.
Real-time sync between Marketing Cloud and Sales Cloud - engagement scores, campaign data and lead activity flowing instantly.
Data endpoints updated so existing dashboards and reports kept working - same numbers, new source of truth.
Hands-on enablement for marketing admins and end users, plus documentation the team actually reads.
Post-launch optimization, monitoring and expansion as LSports' Salesforce footprint grows.
Whether you're migrating off a legacy tool or building from scratch, we'll come back within two working days with an honest take - and whether we're the right people for it.