How Solutech rebuilt BYD Serbia's commercial motion on Salesforce - test-drive reservations, end-to-end deal flow and the dashboards leadership actually opens - smoother and faster than any partner they'd worked with before.
BYD Serbia - the local distributor for one of the fastest-growing EV brands in Europe - was scaling a commercial motion the old way. Test-drive bookings on paper. Deal status in private spreadsheets. Reports to leadership compiled by hand on the last day of the month.
The team needed Salesforce to actually run the floor: a single system for test-drive reservations, a clean deal flow from first interest through signed contract, and dashboards leadership could open themselves instead of waiting for the IT team to produce them. Most partners they'd talked to proposed a multi-quarter program. BYD didn't have multi-quarter patience - cars were already selling.
The brief: one connected system, real workflows the showroom staff would actually use, and a delivery pace fast enough to outrun the next sales month.
A focused Salesforce build - discovery to launch - shaped around how cars actually move through a BYD showroom.
Two days on the showroom floor. We mapped how a prospect actually becomes a customer - reservation through delivery - before touching the CRM.
Sales Cloud configured for the test-drive booking flow, deal stages and opportunity model. Service Cloud for post-sale care. No bolt-ons that won't survive a real Saturday.
Leadership dashboards built side by side with the COO - pipeline, conversion, units sold, time in stage. Real numbers, opened daily, no slide deck in between.
Hands-on training with the showroom team. Salespeople using the system on Monday morning - not as a reporting tax, but because it made their job easier.
A Salesforce architect, a Service Cloud specialist and a delivery lead - working alongside BYD's IT and sales managers. Decisions made in the showroom, configuration shipped the same week, and a backchannel to the GM when something needed an answer that day. The kind of pace that ends with a sales team actually using the system on go-live.
Test-drive reservations now land in Salesforce the moment a prospect submits the form, route to the right showroom, and become opportunities that the floor team works end to end. No more spreadsheets, no more lost handoffs between marketing, sales and service.
Leadership opens dashboards directly - pipeline by location, conversion by salesperson, time-in-stage for every deal. The COO and GM stopped asking "where are we on the month" because the answer was already live on their screen. Service Cloud picks up the customer the moment the car is delivered, keeping the relationship past the sale.
The fastest, smoothest implementation Filip had run - and a platform BYD Serbia is now extending to adjacent dealer locations as the brand grows in the region.
"Salesforce for our showroom floor - test-drive reservations, deal flow through to the sale, and dashboards leadership actually opens. The implementation went smoother and faster than any partner I've worked with before."
From web form to confirmed reservation, routed to the right showroom, tracked through the deal - all inside Salesforce.
Opportunity stages mapped to the real BYD sales motion - lead, test drive, configuration, finance, delivery.
Pipeline by location, conversion by salesperson, time in stage. Built with the COO so leadership opens them daily.
The moment delivery is signed, the customer is in Service Cloud - servicing, recalls, lifecycle care all in one record.
Training designed for showroom staff, not for IT. Day-one usage, not a six-week ramp.
A foundation BYD is already extending to adjacent dealer locations as the brand scales across the region.
Whether you're standing Salesforce up for the first time or rebuilding what's there, we'll come back within two working days with an honest take - and whether we're the right people for it.